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Guerrilla: Ikea Spreads Furnishings Throughout NYC

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Ikea stormed into New York City during the International Contemporary Furniture Fair with a street campaign that brought the chain to life. The catch? The retailer wasn’t invited to the event.
Instead…

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More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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