Getting Up To Speed B-to-C Events Posted on May 2, 2011 by Sonia Andresson-Nolasco At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore Experiential Marketing Trend of the Week: Mountaintop Activations USAA’s Sponsorships Director Talks NFL Talent Partnerships and Optimizing a Lounge