Getting Up To Speed B-to-C Events Posted on May 2, 2011 by Sonia Andresson-Nolasco At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Brands Engaged Hoops Fans at NBA All-Star Weekend Producing In-person Events Post-COVID: Nine Resources for Event Marketers Coke Zero Capitalizes On March Madness Coachella 2018: Experiential Marketing in the Desert