Brands have been incorporating elements of event marketing into their brick and mortar locations for some time now, but with the opening of Samsung’s interactive flagship in Manhattan’s meatpacking district, the bar for experiential retail has officially been raised. Dubbed Samsung 837 in reference to its location on Washington Street, the 55,000-square-foot space is more of a digital playground than a retail site. In fact, the only thing consumers can purchase inside the three-story venue is a bite to eat or a cup of coffee from the on-site café. We recently stopped by to check out what kinds of experiences the brand had to offer. Follow along as we take you on a visual tour of Samsung 837.