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Event Programs: Geico Brings Spring Break Activation To Chicago

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Geico this month took its recent spring break activation—which centered around a gaming zone that gave students the chance to play the Nintendo Wii and the Xbox 360—to Chicago where it used the same…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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