How Activision Deployed ‘Dramatic Agency’ to Enhance Fan Engagement

How Activision Deployed ‘Dramatic Agency’ to Enhance Fan Engagement
How Activision Employed Dramatic Agency

How Activision Deployed ‘Dramatic Agency’ to Engage Fans

Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never before. How? Through “dramatic agency,” a term discussed by Rob Troy, chief creative officer, and David…
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