Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018.
With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency EA has a history of architecting premier events and recently conducted a research study to discover the biggest trends affecting the industry. Their 2019 Experiential Marketing Trend Report features the findings from the research, insights from experts in the field, and a look into the industry’s best case studies. Discover the 10 trends including:
- Location Integration
- Keen to Be Green
- All Attendees Welcome