Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018.

With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency EA has a history of architecting premier events and recently conducted a research study to discover the biggest trends affecting the industry. Their 2019 Experiential Marketing Trend Report features the findings from the research, insights from experts in the field, and a look into the industry’s best case studies. Discover the 10 trends including:

• Location Integration
• Keen to Be Green
• All Attendees Welcome

Learn all 10 trends affecting events in 2019 here.

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