Author archive for Kenneth Briodagh

April 22, 2014

Using Geofencing for Functional and ‘Frictionless’ Data Collection

Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeapordizing their privacy by doing so. Geofencing, one of the hottest tools...

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April 11, 2014

Short Films Help Salesforce.com Deliver Targeted Messages

With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company Salesforce.com. It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly...

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April 4, 2014

EventTech 411: Digital Displays

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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March 25, 2014

Source, Collect and Manage Event Content

A free online class for event marketers Content is ESSENTIAL to events, as people attend events to expand their knowledge. From marketing your content to structuring and collecting it, the chain of actions is getting more complex and time sensitive. How do you ease the process? Within this free on-demand webinar you will review and learn:   Content structures for events....

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March 20, 2014

How a Lexus Italy TV Ad Became a Live Program

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the...

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March 17, 2014

IFC Takes Over Austin’s Palm Park

IFC has been a sponsor of the South by Southwest Film, Music and Interactive Festival for several years, but for the first time, it’s diving into the Music end of the pool. From March 12 to 14, the channel took over Austin’s Palm Park, right next to the Convention Center, with its IFC Fairgrounds activation—a...

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March 3, 2014

TED’s New Approach: City 2.0

The idea that you can crowdsource the city of the future is a pretty compelling one. And the organizers of the popular TED conferences thought so, too. So much so that they awarded their 2012 TED Prize (a $1 million award given for “a creative and bold vision to spark global change”) not to an...

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February 13, 2014

Social Media Top Tip: Recommendations

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. Why do people buy? And what will make consumers think of your brand first when making a purchase? These are...

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