Kait Shea

Author archive for Kait Shea

April 16, 2018

EventTech 411: Mobile Audience Engagement Tools

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.

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April 12, 2018

Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience

ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we...

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April 11, 2018

Estate of Affairs: Why Mansions are the New Go-To Venue for Luxury Brands

Luxury brands are, by nature, a selective breed. The materials or ingredients that comprise their products are meticulously curated, their affluent target is limited and, in many cases, the experiences they execute are intentionally few and far between. Why, then, shouldn’t these brands be just as judicious when it comes to choosing an event venue?...

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