Author archive for Event Marketer

June 27, 2025

2025 Fab 50: ColorCraft Case Study

CAMPAIGN: National Plastics Expo CLIENT: Nissei ASB FABRICATOR: ColorCraft Crafting a Sustainable Brand Experience for Nissei ASB at NPE At National Plastics Expo, Nissei ASB challenged ColorCraft to deliver an exhibit that showcased the power and precision of their technology. Their 80’x100’ space needed to accommodate three fully operational plastic molding machines while communicating a...

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June 27, 2025

2025 Fab 50: Access TCA Case Study

CAMPAIGN: Rube Goldberg-Inspired Display CLIENT: Boehringer Ingelheim’s FABRICATOR: Access TCA Making Scientific Data Come to Life A Rube Goldberg-inspired disease state exhibit? A category that’s ruled by 10 x 10s with pipeline graphics?  What could we do in a 20 x 20 disease state exhibit that would showcase the Boehringer Ingelheim science and engage the...

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June 27, 2025

2025 Fab 50: Hill & Partners Roundtable

EXHIBIT INNOVATION ROUNDTABLE Talking trends, strategy, managing costs and sustainability with evergreen Fab 50er Hill & Partners Top trade show trends. Enhancing experiences. The engagement process. Embracing A.I. These were just a few of the topics discussed during this month’s Fab 50 Exhibit Innovation Roundtable with the team at Hill & Partners. It’s clear that...

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June 27, 2025

2025 Fab 50: Hamilton Case Study

CAMPAIGN: Elanco Animal Health at VMX 2025 CLIENT: Elanco Animal Health FABRICATOR: Hamilton Hamilton Creates Immersive Multi-Exhibit Experience for Elanco Animal Health at VMX 2025   Creating Cohesion Across Five Unique Experiences At VMX 2025, the premier veterinary conference, Elanco aimed to reinforce their position as a global innovator in animal health. Elanco needed a...

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June 27, 2025

2025 Fab 50: Steelhead Productions

CAMPAIGN: Link Up with Steelhead CLIENT: Steelhead Productions Steelhead Productions: Redefining Connection at the Experiential Marketing Summit   The Challenge: Returning with Purpose After years away from the industry’s spotlight, Steelhead Productions set out to make a bold return at the 2025 Experiential Marketing Summit. Their goal was not just to participate, but to exemplify the...

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