Author archive for Event Marketer
New Report: The Top 10 Experiential Marketing Trends To Bet On in 2018
The 2018 Experiential Marketing Trend Report features findings from research, brand insights and case studies…
Trend of the Month: Culture Consciousness
Social consciousness in consumer campaigns is influencing how brands engage their people…
#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI
From drone performances to fitness challenges, how brands captivated fans ahead of the big game Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands...
View from the Top: 20 CMOs Reflect on 2018 Trends
From our sister publication, Chief Marketer: trends, challenges and opportunities marketers face in 2018…
