Posts tagged with ‘virtual event’

November 2, 2020

How Nutanix Activated a Virtual Environment in the Absence of Industry Shows

In the absence of industry shows and events, companies like cloud computing software brand Nutanix have turned to virtual environments to engage existing and prospective customers. For Nutanix, the impacts of COVID-19 created a “hole” in its fiscal calendar that needed to be filled as its industry shows and its own events were pushed out...

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October 26, 2020

What Event Marketers Can Learn from Airbnb Online Experiences

We attended an Airbnb Online Experience. It gave us hope for virtual engagement Among the building blocks of experiential are trial, connection and creation—aspects of the live event essential to memory-making that aren’t as easily replicated in a digital setting. As event marketers shift their focus to digital and to virtual events, the challenge lies...

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September 28, 2020

How AdventHealth Leveraged a Virtual Hospitality Event to Engage its Partners

Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them the opportunity to both thank and interact with key stakeholders and VIPs. Typically, the sponsor provides clients with unprecedented access to the track, the garage and the talent. But for the Coca-Cola 600 NASCAR Cup Series race on May 24,...

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September 14, 2020

How Amex Delivered 40 Virtual Consumer Experiences in Six Months

When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...

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