Tag: virtual event

During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential […]

When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art […]

Some events are relatively easy to pivot into digital, but when it comes to food experiences that typically rely on engaging attendees’ senses, things get a bit more challenging. For the organizers behind All You Can EEEEEATSCON, presented by the American Express Gold Card and Resy, the solution to that hurdle came in the form […]

FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it […]

Roughly a month before the 2020 Atlassian Summit, organizers made the difficult choice to shut the in-person conference down. Shortly afterward, the brand decided to transition the event to digital, adjusting its goals along the way to cater to the current climate. The move was announced on March 4, and from April 1-2 (the event’s […]