Posts tagged with ‘virtual event’
‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences
Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences. But along with the global pandemic came the need to reimagine those experiences for a quarantined audience, and like many businesses before it, the financial services brand made the pivot to digital. As a result, a vast array of online...
The New Playbook: How Event Marketers are Adapting to the ‘New Normal’
The 2008 recession hammered the event industry. And while events returned in full force, as organizations recognized the direct correlation between their absence and holes left in the pipeline, the return of events in a post-pandemic world will require a paradigm shift. The learnings from the economic recovery a decade ago are difficult to apply...
Argenx Blends a Virtual Launch Event With Real-World Elements
Those who suffer from the autoimmune disease Myasthenia Gravis (MG) often experience a fragmented journey through their illness because available resources on the disease don’t offer insights beyond clinical information. So to provide an online destination where people with MG can connect with others and access information without feeling defined by their diagnosis, pharmaceutical firm...
How Facebook and IBM Took Conferences Digital in Different Ways
In the two weeks that it became clear COVID-19 would be choking out events in North America, with travel restrictions and quarantine orders setting off in domino effect, event teams behind their season’s b-to-b events had a big decision to make: to postpone or to pivot. For those companies that pivoted, it was a race...