virtual event Archives - Page 11 of 11 - Event Marketer

virtual event Archives - Page 11 of 11 - Event Marketer

Posts tagged with ‘virtual event’

May 5, 2020

Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’

It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and WhistlePig whiskey teamed up on a program that involved at-home blending kits, crowdsourcing (or, more specifically, crowd-blending), sampling, polling and a live-streamed event featuring a panel of experts. Best of all, it had a charitable component tied to it benefiting...

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April 21, 2020

How Brands Turned to Digital to Mark 420

The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie Hill event and San Francisco’s mayor warned consumers that gathering at Golden Gate Park for the annual 420 smoke-out could result in arrests. So what’s a cannabis enthusiast to do to celebrate the (unofficial) high holiday known as 420 (4:20)...

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April 13, 2020

EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20...

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March 9, 2020

Canceling Your Event? Four Insights on Pivoting to Digital

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the...

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