RFID Archives - Page 3 of 3 - Event Marketer

Posts tagged with ‘RFID’

February 21, 2017

Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind...

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December 15, 2016

KLM Touts its Friendly Service with a Pop-up and Street Campaign

In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and...

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