Archive
Tag: RFID
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B-to-C EventsInside 10 of the Industry’s Best Digital Sports Sponsorship Activations
Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.
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B-to-C EventsKLM Touts its Friendly Service with a Pop-up and Street Campaign
In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and […]