Posts tagged with ‘QR code’
How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event
As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location. Using...
Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season
An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1, kicking off a festival season that has thus far proved unlike any other. The festival instituted a number of precautions to mitigate the spread of the COVID-19 Delta variant, from the required proof of vaccination or, alternatively, a negative COVID...
QR Codes Return in Force to Help Brands Deliver Touchless Engagement
QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons. But the codes have been popping up frequently again in events, unlocking...
Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture
If you don’t know much about the history and culture surrounding bachata music, you’re not alone. The genre, which originated in the Dominican Republic, has a largely untold story in the U.S. But HBO Max Pa’lante sought to remedy that with its week-long House of Bachata pop-up in Washington Heights, NY, the heart of the...