Posts tagged with ‘EventMarketer’
Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin
The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...
Stunt: Steve Buscemi’s ‘God’ Character Appears on Toast at Brunch Hotspots
All over the world, people have reported spotting religious figures in unexpected places, even on a piece of toast. It was that crunchy idea that led to a marketing stunt TBS executed in New York City to promote the series premiere of “Miracle Workers” starring Steve Buscemi as “God.” The brand teamed up with brunch...
Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend
Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and fans—at center court. EM hit the Queen City to catch all the live action, racking up 12,000 steps, branded swag and plenty of...
Five Things Agencies Wish They Could Change About the RFP Process
For the agency community, RFPs can be, well, painful. We asked a few industry veterans to name the one thing they’d change, if they could. (Hint: these things are probably on your wish list, too.) Here’s a look. 1. Offer access to decision-makers Given the amount of investment required of agencies to participate in...