Tag: EventMarketer

Each year on March 8, people around the world recognize International Women’s Day, a celebration of the social, economic, cultural and political achievements of women from all walks of life. The day also serves as a call to action to advance gender equality, as evidenced by this year’s theme: #BalanceforBetter. For brands, the occasion is […]

If there’s one word that defines the power of influencer marketing, it’s authenticity. But in the wake of fraudulent sponsorships, a lack of transparency in paid social posts and, of course, 2017’s doomed Fyre Festival, both consumers and brands are losing faith in the once-bourgeoning channel. That growing distrust can, in part, be attributed to […]

Visa kicked off a year-long, global experiential program in January that supports female entrepreneurs as they build and advance their own businesses. The campaign, She’s Next, Empowered by Visa, features a series of activations at tentpole events—the Super Bowl, New York Fashion Week and the FIFA Women’s World Cup in France this summer—anchored around workshops […]

Los Angeles-based Mezcal El Silencio has become a sponsor of Major League Soccer’s LA Galaxy team, marking a mezcal brand’s first sponsorship of a professional sports team. As the MLS season kicks off this month, the team’s home stadium will gain an El Silencio-branded bar, the “Mezcaleria El Silencio,” as well as a secret speakeasy […]

Marriott’s Courtyard brand took rewarding customer loyalty to new heights—or rather, the end zone—when it created a platform for frequent guests to cash in rewards points for once-in-a-lifetime experiences tied to Super Bowl LIII. For one Marriott rewards member, Nick Pagliari of Wisconsin, that meant cashing in a record 3.25 million points to win the […]