Archive

Tag: EventMarketer

  • Three Ways Kendra Scott Masters Retail Events
    B-to-C Events

    Three Ways Kendra Scott Masters Retail Events

    If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences […]

  • Augmented Reality: The Do’s and Don’ts of Using AR in Events
    B-to-C Events

    The Do’s and Don’ts of Using Augmented Reality in Events

    Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share […]

  • Google Activates its ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
    B-to-B Events

    Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference

    To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords […]

  • Riot Games' Collegiate Esports Body Aims to Foster Inclusion From the Ground Up
    B-to-C Events

    Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game

    News of non-endemic brands entering the esports space is no longer surprising. From Nike to State Farm to Coca-Cola, companies have been making waves with major deals in the esports space—and rest assured, they will keep coming. Here’s a look at five new brand partnerships of 2019, hot off the presses. Most are still being […]

  • HBO and the Red Cross ask 'Game of Thrones' Fans to Bleed for the Throne at SXSW
    B-to-C Events

    HBO and the Red Cross ask ‘Game of Thrones’ Fans to Bleed for the Throne at SXSW

    Having landed safely at SXSW in Austin, EM is ready to cruise the creative brand activations and report back on the standouts. So, what better way to kick off our coverage than with one of the most buzzworthy activations of the fest? Ahead of the eighth and final season of “Game of Thrones,” HBO partnered […]