Tag: EventMarketer

There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event […]

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand […]

Three years ago, AARP took its marketing on the road, aligning with consumer events that would allow the nonprofit, which is dedicated to helping people live their best lives as they age, to engage multiple generations. The insight: That AARP isn’t simply a Baby Boomer brand or a Gen X brand; instead, there are different […]

Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, is still relatively new, the platform has potential for brands that have compelling content to share. The standalone mobile app offers several benefits. For one, all videos are full-screen and vertical—exactly the way […]

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgo traditional activations […]