Tag: EventMarketer
-
B-to-C EventsCourting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’
Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year, activating March 8-11 at its first-ever appearance at the festival. The publisher is best known for intense, immersive games like Call of Duty and World of Warcraft, but with the recent acquisition of mobile game publisher King (Candy Crush, Farm […]
-
B-to-C EventsGotcha! Brands Get Creative with April Fool’s Day Pranks
Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if only for a day. And it’s not just consumers pulling fast ones on their friends and family; brands and the media come out to […]
-
B-to-B EventsMeet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections
As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight some of the sessions and speakers in store at the show this year, May 14-16, at Caesars Palace Las Vegas. First on our list: “AT&T + Esports: Building Human Connections Through Non-Traditional Sports.” Here’s what you need to know: Esports […]
-
B-to-C EventsTorchy’s Tacos, Music and a Tiny House: Inside DoorDash’s First SXSW Event
You might think it’s a challenge engaging consumers in the on-demand economy, but at SXSW, DoorDash, the food delivery platform available in more than 3,300 cities in the U.S. and Canada, welcomed the challenge with open doors. In its first-ever physical space at the annual festival in Austin, DoorDash activated the “Tiny Home Away from […]
-
B-to-C EventsFour Strategies Citi Leverages for its Sound Vault Program
Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound Vault platform offers the real deal. The program, now in its third year, provides cardmembers with concert access, offering major acts playing in intimate venues. Originally a week-long music event series, Citi Sound Vault has evolved into a year-round platform […]