B-to-C Events

Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend

By
Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend

Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and…

More on This Topic

Festivals & Fan Cons

Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

The Brief Roundup

The Brief: Retro Malls and Cheese Ball Challenges

Pop-Ups

Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

Trend of the Week

Experiential Marketing Trend of the Week: Delivery Design

Sponsorships

Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.
Festivals & Fan Cons

Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

Event Peeps Ilana Gilovich-Stossel Graphic
Podcast

Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

The Brief Roundup

The Brief: Boot Rooms and Beer Windows

Uber “Sorry for Your (Team’s) Loss” Mobile Activation
Trend of the Week

Experiential Marketing Trend of the Week: Commiseration Activations

Popular

  1. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  2. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  3. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
    Podcast

    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
    Pop-Ups

    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  6. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  7. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  8. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  9. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups