Five Brands Scoring with Fans at NBA All-Star Weekend

Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend

Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend

Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and fans—at center court. EM hit the Queen City to catch all the live action, racking up 12,000 steps, branded swag and plenty of memorable moments along the way. Take our photo tour of five must-see activations from All-Star Weekend and stay tuned for more coverage of the annual sports and lifestyle extravaganza.

 

Scenes from NBA All-Star Weekend:
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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