esports Archives - Page 5 of 7 - Event Marketer

Posts tagged with ‘esports’

April 2, 2019

Meet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections

As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight some of the sessions and speakers in store at the show this year, May 14-16, at Caesars Palace Las Vegas. First on our list: “AT&T + Esports: Building Human Connections Through Non-Traditional Sports.” Here’s what you need to know: Esports...

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March 11, 2019

Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game

News of non-endemic brands entering the esports space is no longer surprising. From Nike to State Farm to Coca-Cola, companies have been making waves with major deals in the esports space—and rest assured, they will keep coming. Here’s a look at five new brand partnerships of 2019, hot off the presses. Most are still being...

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December 14, 2018

New Research Draws Parallels Between Esports and Traditional Sports Fans

Gamers and esports fans may seem like their own breed, but according to new data in Simmons Research’s 2018 Sports Fan and Engagement Study, there are many parallels between traditional sports fans and esports fans. Which means plenty of opportunity for non-endemic brands to comfortably cross into the space. In fact, gamers welcome it. According...

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