Seven Ways to Pilot an Airport Activation

Between hauling heavy luggage and enduring security wait lines, airports aren’t exactly known for generating positive experiences. But some brands are beginning to change that. Whether they’re capitalizing on the downtime between travelers entering the terminal and boarding the plane, or activating in-flight, they’re making the most of the flying experience. From the airlines themselves to brands looking for an innovative space to connect with consumers, we offer seven strategies for piloting an airport activation.

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