Nine Ways to Make Your Sampling Strategy Sizzle

When it comes to marketing food and beverage products, experiential is quickly becoming the modern CPG brand’s bread and butter. There’s no better way to tout the unique flavor of a product, after all, than by letting consumers try it for themselves. From Scotch to flavor ice, brands are building innovative sampling experiences that give attendees a taste of both their products and their personality. Following are nine ways to cook up an effective sampling strategy.

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