Technology
Overwatch League Team NY Excelsior Creates a Pop-up Shop for the Gaming Community
Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create something special for its fanbase at the end of the year, ahead of the league’s second season kickoff Feb. 14. Building off of a successful pop-up shop it created in July in Brooklyn,...
Nat Geo Revives the Internet Café Concept to Bring its ’90s-era TV Series to Life
These days, we don’t think twice about checking email on our phones or working remotely, but when the Internet was in its infancy in the 1990s, it was another story. Remember when you couldn’t talk on a land line and surf the web at the same time? Technology has changed drastically over the last few...
In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio....
Q&A Part Two: Former Activision Blizzard Exec Mike Sepso on Top Trends and Brands in Esports
Understanding the esports industry is one thing. Activating within it is another. Whether your brand is already playing in the esports space or just getting started, it’s important to recognize trends in the esports business to get ahead of the game. Esports pioneer Mike Sepso and former NBA and IMG executive Bobby Sharma recently created...