Technology

Projection events have quickly gone from spectacle to strategy in just the past few years, transforming awe-inspiring light shows into buzz generating campaigns with unlimited viral reach.

At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a particularly significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was a blue custom Camaro in 1968.

[fullwidth_text alt_background=”none” width=”1/1″ el_position=”first last”] It is a deceptively peaceful descent from the monorail system into the Las Vegas Convention Center, home of the Consumer Electronics Show, held last month. The mountain ranges that encircle Sin City disappear behind the stories-tall center halls, the wind picks up and you join the masses waiting for your […]

At the North American International Auto Show in Detroit this year, the LA Auto Show before it and the Chicago Auto Show last week, Subaru set out to help its famously die-hard fans live out their road trip fantasies and give unconvinced consumers a moment to imagine what bringing the brand’s vehicles into their lives could do for them.

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you.