Technology

Internet access is the gigantic black elephant in the room at every trade show, conference, shindig, hootenanny and pop-up in the world. Consumers and attendees expect it. And they don’t want to plug in at a station. They want wifi. They feel entitled to it, and God help you if they don’t have wifi or cell service at your venue. But any event planner or brand marketer will tell you, it’s not as easy as all that. First, no matter how you slice it, providing even a little bandwidth is bloody expensive.

From the first look, the Taiwanese brand’s two-story Acer Journey pavilion pays homage to technology and design to present the brand as forward-thinking and quickly growing.

From the outside, if you assumed it was “just” a simple, rectangular design… you’d be wrong. The structure’s exterior unfolds, opens and to reveal a stripe of LED screens that show brand messaging, invitations to come inside and video sizzles about sports and technology.

To shine a light on its efforts and interest in green and renewable sources of energy, UK energy bigwig EDF is activating an Electric Company pavilion inside the grounds of Olympic Park. Is has been dubbed… The Power of Electricity.

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you.

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.