Technology
Super Bowl XLVI Deploys Video Kiosks
The Super Bowl Village, the official fan zone for Super Bowl XLVI in Indianapolis, has been the center of activity in the week before the big game on Sunday, Feb. 5, and this year the Super Bowl Village Host Committee that handles the activations around the game has set out to bring some of the...
New Mexico Boosts In-State Vacations with GPS Journey
To promote in-state vacations, the New Mexico Tourism Department this summer had residents downloading a GPS-based app and searching the state for the legendary Billy the Kid (he was played by an actor) for a shot at $10,000. Dodge challenged consumers to use clues found on YouTube to hit the road and find “the first...
Social Media Top Tip: Video
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Social Media Top Tip: Jim Spinello & Blake Cahill
This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, senior vp-marketing communications at Chicago-based event agency rEvolution, and...