EM Sizzle Newsletter – 8/1/2025
08.01.25 Jeans have been in hot water this week with the release of American Eagle’s “Sydney Sweeney Has Great Jeans” campaign, which caused outrage among social media users who accused the ads of regressive messaging. While the brand has scaled back the controversial campaign, competitor Abercrombie was quick to promote its denim line with social content featuring diverse...Mic Drop Moments: Elevating Brand Events Through Talent Buying with Intention
Strategy is key when it comes to securing the right talent for your corporate event When incorporated strategically, celebrity talent can enhance the attendee experience, create buzz surrounding your brand, and even bolster messaging at your conference or gathering. With more than 30 years of experience, LEO Events has built strong, trusted connections with agents,...
Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive
Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor....
The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches
This week’s hot takes on hot topics in experiential marketing cover frozen lotion, soccer jugglers and chainsaw-sliced sandwiches.