| Disney’s “Percy Jackson and the Olympians” came to life at San Diego Comic-Con with an immersive diner activation. The Gray Sisters made a splash by taking fans’ drachmas in exchange for a gift from the gods… Read more. |
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“We had people lining up at 7:30 a.m., and we opened at 11. We sold advanced tickets for a $2 charity donation to the San Diego Rescue Mission and sold out in five minutes. So the demand for this from our players, and from the wider Comic-Con community, is that they want to try new things. They want to see these game worlds come to life.”
–Ashley Jex Wagner, Head of Live Experiences, Supercell |
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EDAs Call for Entries Now Open: The Experience Design Awards recognize outstanding event design, innovation and environmental creativity across a wide variety of consumer activations, b-to-b events and trade show exhibits. A dozen brand-side judges will award winning teams a gold, silver, bronze or “shortlist” award based on overall creative strategy, originality and execution. Show us what you’ve got.
The Experiential Marketing Month Schedule is Out: This October, get ready for 31 days of live and digital experiences designed to help optimize your events. The newly released schedule includes full-day “Trendwatch” seminars in four cities; casual meetups in eight cities; and 12 digital learning modules, panels and conversations streamed online at eventmarketer.com and on LinkedIn. Registration is now open for the “Trendwatch” seminars. Learn more. |
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