EM B-to-Beat: 10/29/2025
10.29.25 Ever the trailblazer, Salesforce took the concept of “agentic enterprise” to new heights at Dreamforce 2025 with a massive experiential installation dubbed Agentforce City. Attendees could explore 17 brand storefronts spanning seven industries to discover how companies like PepsiCo and Volkswagen are using AI agents to solve real business problems. It seems Main Street...
The Brief: Pedal-Powered Stores and Alternate Realities
This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed commuter pop-ups and The Artifact.
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.Exclusive Research: EventTrack 2026
EventTrack 2026: The Future of Experiential Marketing Starts Here Produced by Event Marketer in partnership with Sparks. Welcome to the industry’s most comprehensive benchmark study on experiential marketing. EventTrack 2026 is here—and it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B-to-C, B-to-B, and trade show sectors. This year’s...