October 31, 2025

Ryder Cup 2025 Exclusive Behind the Scenes on Golf’s Biggest Stage

2025’s Ryder Cup was defined by friendly competition, passionate fans, plenty of spectacle, and a weather event that created a scheduling plot twist for LEO Events. Follow along for an unreleased look at the production of this high energy, high stakes, globally broadcast sporting event. Complete this form for access:

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October 31, 2025

Halloween 2025 Experiential: Hi-Chew’s Mystery House, Cutwater’s Sleepover, HBO’s Suburban Nightmare

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the...

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October 31, 2025

Experiential Marketing Month: Digital Classes Now On Demand

There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes,...

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October 30, 2025

Meet the Honorees: The 2025 Watchlist

The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past...

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October 30, 2025

EM Sizzle Newsletter – 10/31/2025

10.31.25 Trick or treat? Musician Binoy unfortunately got both in the span of a few days after he fought off home intruders with his Owala water bottle, a wild story he shared on TikTok. The viral video caught the attention of Owala, which sent him a large “Owala Sipcurity” safe. The brand packed it with...

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