Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon
Running the TCS New York City Marathon has a lot in common with the hunt for an affordable apartment in the Big Apple these days—both are grueling, prolonged and often painful. It’s a phenomenon that NYC rental platform Openigloo had fun with on Nov. 2 during this year’s event. In four locations along the route,...
EM Sizzle Newsletter – 11/07/2025
11.07.25 Pick a card, any card. Actor Jesse Eisenberg surprised New Yorkers with two impromptu magic shows, where he performed card tricks alongside magician Noah Levine. Fans gathered at Hudson Yards and Tompkins Square Park to witness the magic first hand. Eisenberg then revealed that the cards used for the tricks were actually tickets to an advance screening...
Inside Money20/20 USA 2025: How Money Did Business
The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in Las Vegas, on a mission to shape the future of commerce in the AI-driven world. With more than 11,000 attendees from 85 countries, the event marked a turning point for the fintech industry, which is evolving from exploration to execution,...
The Brief: Group Chat Bars and Credit Wreckers
This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.