October 23, 2025

EM Sizzle Newsletter – 10/24/2025

10.24.25 Would you shave your head to get into a film screening? Moviegoers did just that to attend The Culver Theater’s “bald screening” of Yorgos Lanthimos’ “Bugonia,” in which Emma Stone’s character gets her head shaved. A barber was on-site two hours ahead of the start time, but after the line backed up, bald caps...

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October 20, 2025

Experiential Marketing Trend of the Week: Curious Columns

On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof....

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October 19, 2025

Big Machines, Big Ideas: How Exhibitors Engineered Engagement at Pack Expo 2025

Pack Expo welcomed more than 50,000 packaging and processing professionals to the Las Vegas Convention Center Sept. 29 through Oct. 1. Produced by PMMI, the Association for Packaging and Processing Technologies, the show displayed innovation across a record-breaking 1 million square feet of space, the largest in its 30-year history.  According to PMMI president and...

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