The 2019 Ex Awards: Inside the Best Experiential Marketing Campaigns of the Year
One of the most exciting parts of creating our annual Ex Awards feature each year is reading through the nominees’ applications and getting a glimpse of the creative processes behind the best campaigns of the year—the steep marketing challenges, the tough objectives, the resulting ideas and the execution. Hard to believe these logistics-defying, multi-layered programs...
Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year
How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...
Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes
Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...
Host Michele Morrow on Diversity, Industry Growth and Event Trends in Esports
Esports broadcasters have a unique perspective on the space. They’re not only calling the plays, and examining the teams and strategies, they’re observing and speaking directly to esports audiences, live or streaming. So, we sat down with Michele Morrow, broadcast host, actor and producer, and a member of the Board of Advisors for our 2019...