May 8, 2019

Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse

Just shy of five years old, Marriott International’s Moxy brand is still relatively new, but an April 9 launch event for its Chelsea property in the heart of New York City’s floral district proved the playful hotel chain has blossomed. With an “Avant-Garden” theme woven throughout, Moxy leveraged its grand opening to activate a one-night...

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May 7, 2019

EM Buzz 5-9-19

Your Bi-Weekly Feed of All Things Experiential 05.07.19 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication          

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May 7, 2019

EM Video Showcase – 5-8-19

Video Showcase   IN THIS ISSUE ASV: Imagine. Create. Go Live Expand GrandFabric: Click, Pull, Zip, Hello!   Bring Your Vision to Life with ASV With 31 years of experience, ASV is an award-winning, minority-owned, full-service experiential company providing custom, innovative and cost-effective design and fabrication that engages customers. Posted by: ASV Expand GrandFabric: Click,...

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May 7, 2019

Meet the Speakers, EMS 2019: BMW, Press Events and the Element of Surprise

We’re back with more insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “‘Agile’ Event Management Tips for PR Activations: The BMW Vision iNext World Flight.” Here’s the scoop: Plenty of effective marketing campaigns owe their initial success to buzz-building press events...

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May 6, 2019

Wolverine Brands Get a Foot in the Door with Mom Bloggers

Parents today trust another parent or friend more than they do ads on TV or in magazines, which makes mommy bloggers powerful partners for marketers to spread awareness about their brands. And what better place for a brand to cultivate partnerships than at the Mom 2.0 Summit, a gathering of the top influencers, held this...

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