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Experiential

05.09.19

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

MARKETING RESOURCE DIRECTORY

Editor
Kait Shea

Advertising inquiries
Jeff Fortmann

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Norwalk, CT 06851

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An Access Intelligence Publication

Moxy Flourishes with a Sensorial 'Avant-Garden'
Ever the intrepid brand, Moxy leveraged an A.S.M.R. (Autonomous Sensory Meridian Response) performance and an 'Avant-Garden' theme for the launch of its Chelsea, NY property. The pop-up experience entailed a multisensory journey through the hotel's Mondo Suite where influencers and consumers encountered floral projections, a flower back-brushing ritual, live tattooing, next-level makeovers and more. MORE

How Wolverine Sold its Soles to Bloggers Footwear company Wolverine made strides with mom bloggers at Mom 2.0 Summit through photo-worthy installations and self-care activities. MORE

Booze-Free Activations are Causing a Stir With more and more consumers seeking a healthy, balanced lifestyle, brands are keeping pace by offering non-alcoholic live experiences.MORE

Finance Brands Banking on Experiential For consumers, financial institutions can seem cold and out of reach, but those leaning on experiential are putting a human face on their brands. MORE

Absolut at Coachella: 'Don't Be Trashy' On the heels of its shiny new campaign for "People, Product and Planet," Absolut created a sustainable footprint to drive home its green messaging. MORE