Gallery Archives - Event Marketer

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January 17, 2018

CES 2018: Twitter Commons Features Intimate Conversation and Cultural Relevancy

Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an...

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January 11, 2018

That Lone Violin You Heard During #CESBlackout2018? It Was From Intel

Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers,...

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January 8, 2018

ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland,...

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December 22, 2017

Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms

If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom...

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December 14, 2017

Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour

As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation...

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