Technology

Technology

April 16, 2018

EventTech 411: Mobile Audience Engagement Tools

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.

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April 9, 2018

Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers

As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29...

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April 4, 2018

HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW

In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey...

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