Technology

April 22, 2014

Using Geofencing for Functional and ‘Frictionless’ Data Collection

Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeapordizing their privacy by doing so. Geofencing, one of the hottest tools...

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April 11, 2014

Short Films Help Salesforce.com Deliver Targeted Messages

With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company Salesforce.com. It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly...

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April 10, 2014

Projection Mapping 2.0: The EventTech ‘WTF’ Technology Breakdown

Our EventTech brand has introduced WTF, a regular downloadable 60-second overview of a specific booming technology. In the first issue? Projection Mapping 2.0, which remains a very effective way to radically transform event spaces through the simple medium of projected light. Software and motion designers are becoming more adept at the techniques involved and the medium...

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April 4, 2014

EventTech 411: Digital Displays

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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March 20, 2014

How a Lexus Italy TV Ad Became a Live Program

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the...

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March 13, 2014

It’s Me, Mario and Pennzoil at SXSW

We suspect many a dream came true March 7 to 9 at South by Southwest Interactive, where Pennzoil and Nintendo teamed up on a real-life Mario Kart experience designed to introduce consumers to the iconic video game’s 8th iteration for Wii U and to Pennzoil’s new Platinum Full Synthetic Motor Oils with PurePlus Technology. Pennzoil...

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February 13, 2014

Social Media Top Tip: Recommendations

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. Why do people buy? And what will make consumers think of your brand first when making a purchase? These are...

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February 12, 2014

Motorola’s Kandi Shop at HARD: Day of the Dead

Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. Check out scenes from HARD: Day of the Dead Festival in Los Angeles last fall. Or, read on here.

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February 5, 2014

Motorola Offers Eye ‘Kandi’ at EDM Festivals

Electronic dance music festivals—or EDM, as the genre is referred—are colorful experiences chocked full of the enticing millennial target. To promote its Moto X line among this demographic, Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. The brand is building off...

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