EM-Buzz-7/18/19
Your Bi-Weekly Feed of All Things Experiential 07.16.19 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication
How Samsung’s Unpacked Event Engaged Viewers Live and Virtually
There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...
Four Steal-Worthy Strategies for an Art-Driven Marketing Event
Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the...
Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience
To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main...