How Brands ‘Win with Millennials’ and More: Six Things Marketers Have Said
Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping away at strategies to engage the once dismissed millennial generation. Armed with insights that millennials craved experiences over things—shared experiences, especially—brands recognized a pathway for engagement through experiential programs. The Case Foundation’s latest Millennial Impact Report details 10 years-worth of...
Building Events for Kids: Everything We Learned from ‘Trolls The Experience’
We sent our summer intern on a different kind of coffee run —to the hottest kids’ ticket in New York In case you haven’t heard, Trolls are a thing. The collectible dolls were transformed into the 2016 blockbuster animated film “Trolls,” and in 2018 DreamWorks brought the film to life with “Trolls The Experience”...
How KinderCare’s Experiential Tour is Engaging Three Targets
For working families, choosing a child care and early childhood education program is an important and often confusing decision given the many options. So, to engage parents and their children, and even teachers, in its curriculum and story, KinderCare Education, a private provider in accredited early learning nationwide, created the Tiny Schoolhouse experiential tour. Activating...
EM Buzz 8/1/19
Your Bi-Weekly Feed of All Things Experiential 08.1.19 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Pride and Joy: Brands Mark 50 Years of Progress The...