EM Buzz – 5/14/2020
05.14.20 While all eyes have been on the b2b virtual pivot, Tribeca has been busy cooking up a live drive-in event series, offering a beacon of hope to restless consumers. Anyone else smell a comeback on the horizon? Modern Warfare: Inside an Ad Agency Esports Showdown With everyone on lockdown, media brands have been finding...
Special Report: The Agency Marketer’s Guide to Collaborating with Other Agencies
Today, most successful small agencies have found that the secret to their longevity isn’t overspecializing or overpromising more than they can deliver. Their secret to financial success is actually a willingness to collaborate—to recognize their strengths and weaknesses and partner with those that can complement their offering. In this special report co-produced with kubik, you’ll...
Video Tour: Schitt’s Creek Pops up in L.A. and New York City
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles and in New York City the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans.
Eight Tips for Esports Marketing First-Timers
Key insights on entering the widespread world of esports The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase from the fourth quarter of 2018 and...