Q&A: A Microsoft Storyteller on the Power of Empathy
The pivot for event marketers has not only involved shifting from physical to digital where possible, it has required a shifting of messaging and goals to account for lives being changed and economic factors changing how brands conduct business. Over the years, storytelling has become a key component of marketing strategies to help humanize brands...
What To Expect When Events Come Back
Leading marketing experts share their predictions around what can be expected when events return…
2020 Q1: The 2020 Measurement Benchmarking Report
2020 Q1: The 2020 Measurement Benchmarking Report The industry’s only annual study on how brands are measuring ROI What event marketers measure at b-to-b and b-to-c events How event marketers are using their event data ROI ratios for b-to-b and b-to-c events Multi-year data comparisons and trendsEM Buzz – 5/28/2020
05.28.20 It’s amazing what a group of hardworking event professionals can achieve in a matter of months. Freaking out was so March. Churning out insanely creative virtual events and social-led campaigns is the new black. Keep it up, event profs. We see you. Making it 'Rain': Inside a Fast-Tracked B-to-B Event Pivot When Model N's...