Making it 'Rain': Inside a Fast-Tracked B-to-B Event Pivot

When Model N's 16th annual Rainmaker conference was shut down amid travel bans and social distancing orders, the brand had just one week's time to transform a major show into a meaningful virtual experience. Here are five lessons to learn from Model N's lightning-fast pivot… Read more.

HP Made Going Green Look Easy at its Reinvent Forum

At HP's annual flagship world partner forum, Reinvent, sustainability was woven through every aspect of the experience, right down to hiring local talent and vendors for an evening celebration. Intrigued? Feast your eyes on this checklist of areas its strategic planning covered… Read more.

How to Shatter a Digital Guinness World Record Attempt

As brands across the board scramble to find innovative and exciting ways to keep their audiences engaged during the pandemic, digital Guinness World Record attempts give companies the ever-important chance to flex their creative muscles and, in the end, make a little history… Read more.

Hog Wild: WhistlePig's Virtual Crowd-Blending Sessions

Select groups of consumers can now say that they learned how to blend whiskey during quarantine, thanks to virtual crowd-blending sessions from WhistlePig whiskey and online spirits community Flaviar. The charitable program's timely tagline: Blended Together, While Apart… Read more.

ICYMI—These Platforms are Keeping Marketers Connected

The absence of live events can make event profs feel disconnected from their teams, clients, customers, and the industry as a whole. We explore three collaborative platforms that are keeping event marketers connected, motivated, informed and engaged in a little social good… Read more.