With everyone on lockdown, media brands have been finding fun ways to offer a little hospitality-minded engagement. For Activision Blizzard Media, that included an “Agency Showdown,” its first-ever esports competition designed exclusively for the advertising agency community… Read more.

In Klarna's Virtual Series, The Rules are There are No Rules

With the world turned upside down amid COVID-19, Klarna ditched the rules, serving up a Breakfast for Dinner virtual brunch series hosted by top drag queens. In this Q&A, the brand discusses how it pulled off everything from makeup tutorials to curated recipes to performances… Read more.

When Reign Total Body Fuel entered the market with its “better for you” energy drink, a smart mix of live experiences powered its national debut. The goal was to Reign supreme over the cluttered performance beverage category. Here’s how the new Monster-owned brand did it…Read more.

The return of events is finally on the horizon thanks to Tribeca, AT&T and IMAX, who will join forces to deliver a summer drive-in event series to consumers nationwide beginning in June. The series features a curated variety of films, music performances and sporting events… Read more.

If you’re an esports marketing first-timer, or have your eyes on the red-hot industry, we’ve got a few key tips for you. From seeking out partners who are influential across the space to using specific data to enlist support from the c-suite, these pro insights will have you covered… Read more.