Women in Events 2020

Our annual feature shines a spotlight on 10 leading female event marketers navigating the ups and downs of a pandemic… like a boss.

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January 12, 2021

EM Buzz – 1/14/2021

01.14.21 Have you found yourself missing the long lines for coffee and the even longer walks back to the hotel room at the end of a marathon day at CES as much as we are this week? We'd take it all to just get back, right? As Cannes Lions announces its intention for a June in-person festival, the countdown...

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January 11, 2021

Digital Editions

Experiential marketing was once a buzzword, a tactical add-on to marketing budgets. Today, the “brand experience”—strategic, integrated face-to-face engagements between companies and customers—is a required part of the marketing mix. Event Marketer was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives with a flagship magazine, awards and...

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January 8, 2021

Amazon Helps College Students and Parents Shop for the Dorm

Amazon popped up temporary dorm rooms (average size: 150 square feet) at Amazon Hub Locker+ locations on 10 college campuses. The goal: Show students and parents how easy it is to create a cozy, personalized dorm room with goods from the online retailer. The setups were stylish, but simple enough that they could be installed...

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