EM Buzz – 1/28/2021
01.28.21 The Clydesdales won't be galloping onscreen for the Super Bowl for the first time in 37 years as Budweiser redirects resources toward vaccine education initiatives. Not known for reining it in, here's a look at the King of Beers' one-billion-impression bonanza nearly one year ago. How P&G Is Evolving—and Scaling—its Virtual Platform What has...
A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign
Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...
How LG is Embracing the Future of Trade Shows with a Virtual Showroom
A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom...
Roundup: Steal-Worthy Experiential Marketing Ideas for the New Year
A New Year in an experiential world dampened by COVID is a quieter landscape. But, it need not be any less bold. While big-budget, high-traffic events are off—for now—mobile, multi-channel experiences are in. And in the midst of the first few phases of vaccine distribution, brands have been cleverly stretching their wings with campaigns that...