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| 01.28.21 |
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The Clydesdales won't be galloping onscreen for the Super Bowl for the first time in 37 years as Budweiser redirects resources toward vaccine education initiatives. Not known for reining it in, here's a look at the King of Beers' one-billion-impression bonanza nearly one year ago.
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How P&G Is Evolving—and Scaling—its Virtual Platform
What has an elevator ride, voice chat and an expert bar? Your first guess probably isn't a virtual event. But you'd be wrong. P&G impressed consumers at CES during this year's all-digital event with its LifeLab experience. And as for the platform? It intends to scale it… Read more. |
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Natty Light Activates Art Piece Made of College Diplomas
College is expensive. And the debt many students rack up to attend can be crippling. Enter Natty Light, which highlighted its College Debt Relief campaign with a New York City-based art installation made of diplomas—plus an augmented reality version on Snap…Read more. |
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Preparing the Event and Experiential Marketing Leaders of Tomorrow… Today.
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Road Trips, Drive-Ins, E-Gifting: Activation Inspiration
Looking for experiential inspiration in the New Year? It may be a quieter scene, but it's no less creative or bold. Brands like Kia, IKEA, White Castle and Taco Bell are meeting consumers where they are through mobile and multi-channel experiences…Read more. |
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Cadillac Sees Virtual Product Launches Enhancing Reach
Attendees descend upon CES each year to get hands-on experiences with the world's latest and greatest tech inventions. This year? Not so much. But some companies, like Cadillac, view digital launches as opportunities for expanding reach…Read more. |
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Take a Page From Pods: Design Inspo for Micro Venues
Restaurant owners across the country have managed to stay afloat during the pandemic with the help of enclosed pod structures. Explore these creative design solutions based in New York City. They're translatable to experiential. And they look pretty cool, too…Read more. |
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| Contact us: |
| Kaylee Hultgren, Editor, khultgren@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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