Président Cheese Kicks Off a Sampling Tour With a Mini Pub for Super Bowl LV
When the Tampa Bay Buccaneers and the Kansas City Chiefs faced off for Super Bowl LV earlier this month, in-person brand activations were limited due to safety concerns amid the pandemic. But specialty cheese brand Président had a new product to promote. Having recently launched its snack-size Pub Cheese served with pretzels, it decided to...
EM Video Showcase – 2/17/2021
How do your events impact real business goals? Explori captures the true impact of events on attendee experience and real business goals. Its intelligent survey reporting technology makes measuring and reporting on your events easy. Explori brings together the experience of industries to form benchmarks which gives you the much needed context to understand what a...
SelvaRey Rum CMO Brielle Caruso on Experiential Marketing Post-Pandemic
After years of planning and countless rounds of creative, last November SelvaRey Rum launched a packaging and visual rebrand. Owning the tagline “Tropical luxury, wherever you are,” the Bruno Mars-owned spirit has positioned itself as a slice of paradise quarantined consumers can enjoy during the pandemic. For now, the brand’s marketing is characterized by dreamy...EM Buzz – 2/11/2021
02.11.21 With Cupid on deck this weekend, brands are prepping Valentine's Day activations for a quarantined public. Hats off to Lowe's for creating a "Night of Lowemance" for 50 couples down for a date night in its stores after hours. (Let the fights over renovations begin.) Verizon's 5G Gets Gamified in Fortnite for Football Fans...